Break Free! Don’t be a prisoner of your software platform!
“An opinion piece on software, social media, and ethics”, by Maarten van Gompel (proycon)
I don’t use Windows or macOS, I don’t use Facebook or Instagram, I won’t use WhatsApp, my Android phone has no Google Play store or Google services. I minimize my use of Google as a search engine and I don’t like using Zoom, Skype, Facetime or Slack to talk to people. And to add the cherry to the cake, although you are of course free to choose for yourself, I don’t think you should use any of these either!
“Well, you sound like a fun person!”, you might think at this point, and sometimes people indeed do wonder why I hold the views I do. I won’t deny that I am a bit of an idealist. I don’t hold these views to be an annoyance or to cause inconvenience, but where for most people these are probably rather inconsequential choices, I do see them as being quite consequential, as I see an important ethical dimension that needs to be addressed.
In this article I will explain my reasoning. I will argue that the increasing role software plays in our lives, like in the form of social media platforms, comes with considerable concerns. There is a massive intrusion on our privacy ongoing, and we are being targetted psychologically in a manner that is not in our best interest. This is has a direct impact on our societies, our politics, and ultimately our freedom, which it at the heart of the issue. We must break free from the walled-in prisons that software platforms lure us into and must act more responsibly in our new digital role as both consumer and producer.
And so it begins…
Already when I was in my early teens, I felt the need to break through the constraints software platforms imposed on me. Our family had a state-of-the-art 486 running DOS and Windows 3.1 at a speedy 33Mhz (assuming the turbo button was pressed). My dad had wisely put some extra constraints on it in the form of a DOS-port of a unix shell, which came with some access control measures preventing me from messing up the whole system.
As I discovered the art of Q-BASIC and the power granted by the SYSTEM command within, true control over the family computer was quickly within my grasp and I developed my own “M-DOS” shell; M being my initial; great inventions are often named after their creator after all, and this is especially appealing if you’re a 12 year-old boy.
Being constrained by your own technology, not being able to use it to its full potential, always felt wrong to me. At the end of the nineties, I got my actual ‘own’ Pentium computer that did not need be shared anymore by the family. I had grown disenchanted with the Windows 95 platform we were running at the time, and became increasingly intrigued by the fact that there were other operating systems, more diversity, out there. Seeing my father run UNIX (SunOS) on his SPARCstation for work was a likely a contributing factor to that.
So eventually I took the plunge and bought a copy of Red Hat Linux on 4 CD-ROMs. In order to obtain those, I peddled several kilometers on my bike from my hometown to a major bookstore in the nearest big city, something I had never done before yet. To this day, this probably still counts as one of my great achievements in the realm of physical exercise.
In the years leading up this, another new major development had started to slowly begin taking the world: the advent of the Internet and the World Wide Web in particular. The web brought a wealth of information and programs that suddenly became available, my young brain was happy with the new torrent of input, there was so much to learn and discover! The happiness was subdued only by the resulting phone bill at the end of the month. Cable internet was new and hadn’t reached our town yet, unfortunately.
The beauty of it all was not just the information you could consume, but also the fact that you yourself could contribute and share things directly with anybody in the world. I eagerly subscribed to something called GeoCities and created my first homepage on the web, initially show-casing some Visual Basic and Delphi software and some 3D art.
Then there was also Internet Relay Chat (IRC), a way to chat with people all around the world. There were lots of IRC servers you could connect to, many of them were grouped into networks. I made connections with many people on there, founded a language-learning community with a lively IRC chat which I hosted on my own server for years. I even met my boyfriend on an IRC channel, there were no such things as Grindr or Tindr yet. To this day, I still actively use IRC, especially for my daily work to keep in touch with colleagues.
Who is in control?
In all the years, I have formed some pretty strong opinions about technology, more specifically, about software, as that is what I am passionate about. I am also not too inhibited to express these opinions, sometimes to the annoyance of the recipient. I choose the tools I use with care, rather than blindly accepting what the majority of the people force upon you. I go for tools that are open-source, tools that put the user in control rather than vice versa, and that promote freedom of choice. I see this as a part of responsible consumerism which I think should be practised more widely in general.
Even before I switched to Linux in the late nineties, my animosity towards Microsoft had grown. Here we had this large US company, whose CEO, Bill Gates, was the richest man in the world, having accumulated a fortune that I still believe no single individual should ever be able to own. All this because his company had developed an operating system (Windows), a software platform, that almost everybody was using. This OS wasn’t even particularly good or innovative from a technical point of view, but it was very cleverly and successfully marketed at precisely the right time in history. The large majority of software was written for it, it was hard to get around. It had accumulated a critical mass that propelled it forward, growing like a snowball going down a snowy hill. Winter was coming. Microsoft pursued aggressive litigation to maintain its dominant position and tried their best to hinder the open source movement in any way they could (in the end they failed and even they have to embrace open source now). A private monopolist had risen, and this is never a healthy thing in my view.
Software does not just exist in a vacuum, there are societal, economic and, yes, even moral implications to be be considered. This is about technology and freedom, about responsible consumerism as I already mentioned earlier. Do the tools you use give you the freedom to be creative, to be productive, to connect, or do they ultimately restrain you? Are you controlling your tools or are the tools ultimately controlling you? Appearances can be deceptive here.
If you are not in control of your software or your device, then someone else is, and they may not have the same interests you have. Ultimately, a private software development company seeks financial profit, which is a perfectly legitimate goal by itself that I am not objecting to, but one has to be aware of financial incentives that this creates for the vendor that are not in the best interest of the user.
The internet and world wide web are actually astounding developments, and in a way I think we can be very lucky that these have taken place as they did, and that we did not end up with a proprietary internet controlled by a single company (or by the US military who started it all), which by definition would never have been a proper internet at all. The internet is all about inter-connectedness and interoperability. Computers all over the world form a network together because they speak to each-other, in a language all parties agree upon and can understand. This language takes the form of communication protocols, such as IP, TCP, DNS, FTP, IRC, HTTP, SMTP, IMAP and countless more. These are open and well documented and everybody with enough skill can write software that implements these protocols. The whole collective of protocols can be visualised in layers like that of an onion, where higher-level and more application-specific protocols make use of lower-level protocols.
Everybody can start their own webserver (server software that implements HTTP), their own mailserver (server software that implements SMTP), and near-instantly connect with whomever in the world also speaks this protocol. This decentralised foundation, also known as federation, is the true power of the internet.
Caught in the sticky web of hyper-commercialisation
Yet, since the mid-2000’s, we’ve seen the internet change as it grew and grew in popularity. Social media began its advent, in and of itself a great thing. Allowing people from all over the world to connect and communicate better is a worthy goal if you ask me. I am also by nature enthusiastic and optimistic about true technological innovation. I was among the first generation to sign-up for Facebook to see what it was like, back in the day where you could only join with a e-mail address pertaining to a university.
But whereas the growth in the early days of the internet had taken shape in the form of open protocols, adding new layers to the collective onion, now the internet has become more and more commercialised and appropriated by big tech companies. They built their own platforms without offering proper interoperability. No longer were these platforms built to communicate with like-minded platforms, allowing everybody to implement their own software for it. Instead, they often did the reverse, appropriating existing technologies to build a centralised system. Any users of the platform were effectively trapped in it, as they can only connect to people using the very same proprietary platform. As an analogy; how would you like it to be able to send e-mail only to people who use the same very mail provider as you do? Even being forced to use one particular e-mail app rather than one you choose?
Why would users pay to be trapped in a network? Well, aside from the fact that I think most people simply don’t understand the implications a lack of interoperability brings; they didn’t have to pay at all! It was all “free”! The only concession there was to make is that you saw some advertisements here and there. A new online business model had been born.
A fair price to pay? Things did not stop there, the business model got refined to an extreme degree. Big social media platforms like Facebook, Google and Twitter are in essence advertisement platforms. You are not the customer, the customers are the advertisers, they are the ones that pay; you are the product and the goal has become to learn as much as possible about you so you can be presented with the advertisements you are most likely to be interested in and click on. Computer algorithms of various companies hold real-time auctions and the highest bidder gets to present you their ad, the money goes to the platform.
This tracking is not limited to you visiting the platform, in order to learn about you the big companies follow you on almost every website you go to. Every site that has some sort of social media integration, a like button, a share button, is part of an advanced tracking infrastructure. A treasure trove of data is being collected on you and everybody else, and AI algorithms can learn from all that has been gathered data to make even more educated guesses about you. This collected data itself is offered for sale to whomever can afford it. Think of this, do we want our health insurance to be able to see how often we check online for symptoms of some malady? Do we want them to know the specific nature of these symptoms?
Aside from the privacy aspect, there is also an important psychological dimension, in an attempt to increase their ad revenue, big platforms have perfected the art of capturing the attention of our monkey brains: Mechanisms such a red notification dots near icons, likes/hearts/upvotes, pages that scroll until the end of times, shouting headlines where each word is capitalized like “Eight Essential Tips For A Better Life You Must Know!”, colourful thumbnails featuring just the right amount of nudity, all dispersed with carefully placed advertisements. All provide incentives to stay and interact on a platform. Surely you don’t want to miss out on all the fascinating things your friends are posting? The hunger for new input, new dopamine release, has detrimental effects on our attention span. I am speaking from my own experience here as I notice this myself as well, and from the observation of seeing most people out in public glued to their phones.
In fact, I must compliment the reader at this point for sticking with me and having read this article thus-far already. I know my writing, as eloquent as it may be, is a bit long-winded and no match for that constant urge you feel to check your phone, your Facebook, your Instagram, your mail, etc… Surely you haven’t done any of these things whilst reading this, have you?
I think both the privacy and psychological aspects of social media are finally getting more attention in recent years by the mainstream western public. I think the word ‘western’ is pivotal here, as it is important to realize that there are two main camps, the western, often american, social media giants on one side, and the Chinese tech platforms on the other side. These worlds are largely separated, with The Great Firewall effectively blocking all western social media, news outlets and countless more websites from corrupting the minds of the obedient Chinese citizens. The Chinese effectively have their own internet and social media, with the Chinese Communist Party as the sole authority that decides what can be said/shown and what can’t, and effectively monitoring all its citizens. The violation of privacy this constitutes is clear to any western reader, and the resulting indignation is often genuine. Imagine such surveillance power in the hands of the East German Stasi, the Soviet KGB, or even the Nazi regime if you have an appetite for a real dystopia; what would the world have looked like then? In China it is a reality already, and once their bots scan this article, the server that hosts this will be properly banned, and I haven’t even expressed my sympathy for the Dalai Lama yet! Surely things are not so bad here in the West? Perhaps not yet, but we should not be blinded and we need to look with more far criticism at the platforms we participate in ourselves, and wonder if we are not on quite a similar path ourselves in the west.
With great power comes great responsibility…
Concentration of power in the hands of very few, or one, is never a good thing. Whether that power is wielded by an authoritarian regime like China or a private company like Facebook or Google, even if either would have the best of intentions (spoiler alert: they don’t), the implications are bad. Having one party to be the moderator of what can be said and what can not be said, is a problem. Note that this extends to foregoing on moderation. Online places can quickly turn into places of hate or even incitement to violence, so moderation is needed but can not be in the hands of one party. A balance needs to be found, and such a balance is only possible if there is diversity and not all the stakes are owned by a single party.
We see a continuous growth of the main big tech players, buying up other successful platforms and integrating them into their own. WhatsApp, Instagram, LinkedIn, GitHub; they all used to be independent companies and platforms, now they have been swallowed up by respectively Facebook and Microsoft. Fair competition has little chance against the amount of capital the main companies have available.
If you’re a WhatsApp user, even when you’re not on Facebook, Facebook knows all yours contacts and exactly with whom you communicate and how often (the actual contents of the communication are properly encrypted fortunately, but the metadata is not). This data is a goldmine for a company whose business model is getting to know you better and better so they can target their ads more efficiently. I don’t think this problem of ever-growing and fusing mega-corporations is something limited to technology firms, but a systemic problem in our economy that shows in multiple fields. In a way, big monopolistic companies already have more power than most countries.
The power of the social network monopolies we have nowadays is not to be underestimated, the Arab Spring revolts show how their platforms play an important part in rallying the people against corrupt regimes, and even toppling them in the end. That is precisely what the Chinese Communist Party is afraid of and why all western platforms are banned; controlling a population starts with controlling the information they get and steering the narrative. Propaganda and censorship go hand in hand and are probably as old as humanity itself, it has simply gone digital and has now has a scale that was unimaginable before.
These days, the US has a president who wages a war against conventional media, branding everything as fake news, and using angry erratic tweeting as his main form of communication with his fan-base. Twitter takes a bold step and places a fact-check notice to one of his tweets (any normal Twitter user would long have been banned for violation of the terms of service if they would behave as Trump did), and Trump files an executive order targeting social media; nothing less than an attempt at government-mandated censorship. What if someone like him could truly gain control over our platforms?
The fact that he got elected in the first place, which nobody had thought possible, is also in large part due to the role played by the big social media platforms. Political campaigns are fought more and more on these platforms, often resulting in a fair amount of polarisation and the emergence of so-called “echo chambers” in which certain political messages resonate and amplify within a subgroup. This relates to the psychological aspect I discussed earlier; things that are more extreme, more outrageous tend to capture more attention than well-balanced neutral viewpoints; therefore they get more clicks, more ads, and more money for the platforms. Controversy sells, and if you have a susceptible public, the result is more polarisation.
Putting all your eggs in one basket, by everyone being on a single platform, creates another problem; a vulnerability that can be exploited by malevolent actors. This has been demonstrated clearly by the Cambridge Analytics scandal that came to light in 2018, where Facebook was used to harvest personal data of millions of people without consent, to be used in pro-Trump political advertising. Would he have won without this exploit? Would he have won if these platforms didn’t exist at all in their current form?
Then there are of course the Russian Troll Factories, just to name an example. These are, although officially and unbelievably denied by Putin, organizations producing fake accounts and using those to post large amounts of messages in an attempt to steer public opinion and even influence elections in some desired direction. They have been actively stirring up populism in Europe, the US and elsewhere. Of course this is not just a Russian phenomenon, many countries and organizations do the same. It is easier to attack just one or two major platforms than to attack a federation of tens of thousands of different players.
My point with all this is to emphasise that there is an important ethical dimension to software, and social networks are at heart just that after all; instances of software (as a service). Their software computes what posts/messages/news you see where and when and how you can interact with it, and that plays an important role in what goes ‘viral’ and what does not. My main claim in this whole article is that the walling-in of users in any single platform is ultimately antithetical to freedom and detrimental to an open democratic society and a fair free-market economy.
How free are you? Your choices matter
As consumers, of whatever we consume, we have a certain moral responsibility. For example, you can choose between being a vegan, a vegetarian, eating specific meats, or basically anything that moves including cats and dogs. Most people will probably agree that there are moral aspects to consider here as your actions have an impact on animal welfare, on the environment, on the economy , on cultural norms etc… For some, these moral decisions are even enshrined as precepts in religious texts; a prohibition on eating pork, or cow, or mixing certain meats. The choices you make here have an impact on the industry and society as a whole. We make or break industries by our behaviour as consumers, even though the role of the single individual may appear miniscule and insignificant.
The situation for software is no different. It may not be as apparent to most, but I hope to have illustrated that software, due to its every increasing role in our societies, plays an important role and has a societal impact that can make the world for the better, or worse. My plea therefore is for more decentralisation/federation, for more awareness in the general public that their choices do matter and that participation in social networks is not as inconsequential as it may seem.
And we must not be reduced to mere consumers, we are producers now too. We, all of us, even featured as Person of the Year on the cover of TIME magazine in 2006. The internet gives us the ability to share whatever we like. This is something we must cherish and use responsibly. Don’t let your creativity and productivy be stiffled into the template of a big platform who ultimately reduces you to a consumer to be profited off. We must break free of imposed constraints and take back ownership into our own hands.
So no, I won’t use Facebook, I won’t install WhatsApp so it is ‘easier’ for you to communicate with me, I won’t disable my ad-blocker and be tracked, and I won’t use your closed-source software platform; because I do not like the world they’re forging if I do. It is not necessary to go that way and we will have a brighter future if only we take some responsibility and agency back ourselves again.
- Young me behind a computer: probably taken by my father or mother (copyright, all rights reserved).
- ‘Social media web’ image composed by Maarten van Gompel (proycon), licensed under Creative Commons BY-NC, using the following free sources:
- ‘Social platforms’ image with various platform logos (CC BY-NC), background: Earth network image by Gerd Altmann, logo additions are by me.
- Time for change photo by Alexas Fotos
Contact me preferably on Mastodon (public) or by mail (private). See details below. If I haven’t convinced you to ditch your social media, then the least you can do is share this post if you liked it, sometimes change can be effectuated from within. But no, I won’t provide any convenience buttons for that! My website is a friendly no-tracking place :)